Whether with racquet, pallino or mallet in hand Warren Florence brings a passion to the myriad of courts at the Palmetto Lawn and Racquet Club. With 20 years teaching and writing about the games, Warren has taken the Club from its inception to its position as one of the truly great facilities, and programs, in the East. Credit this to boundless energy, a lively social atmosphere around the courts, and just the right amount of competitive spirit – it’s just a game after all – until someone gets a few points ahead. And yes, Warren is a master on the courts.
Palmetto Bluff’s Director of Tennis has over 20 years of experience both teaching and writing about tennis. As past Editor and Chief of Tennis Industry Magazine in New York, Warren Florence traveled the country in search of modern teaching techniques, exemplary business models and astonishing tennis courts. As a frequent contributor to TENNIS magazine (both in front and behind the camera), Warren wrote about the international game, its players and celebrities. Under TENNIS.com he’s written to help improve both your mental and technical game.
In the early days, while teaching in his hometown of Greenville, S.C., as either an assistant professional or a tennis director, Warren consulted for Dunlop Racquet Sports’ technical division. He later taught at New York’s famed Wall St. Racquet Club before moving to Beaufort, S.C., in 2001 and to Palmetto Bluff in 2007. Warren continues to work with tournament level juniors and adult leagues in private and group lessons.
We trust you’ll enjoy his infectious zeal for the sport.